Walmart is always going to be a business where you need to look across and see how the omnichannel this is playing out." "And with subscriptions being such a topic these days, everybody gets really focused on that. "I don't really want to have the company defined by one metric," McMillon said then. On a conference call in February after its fourth quarter earnings release, Walmart CEO Doug McMillon declined to disclose the total number of Walmart+ members when asked by an analyst. The retailer rolled out Walmart+ in fall 2020, immediately drawing comparisons to Amazon Prime, which combines free delivery with other perks such as video streaming and original content, among many other benefits to keep shoppers loyal to Amazon.Īlong with free shipping, the Walmart+ membership offers access to Walmart's Scan & Go contactless checkout, discounts on prescriptions and fuel, early access to Black Friday deals, and other benefits. Cracchiolo said that the move "is not only our way to say thank you for all they do, but it's also so associates can use our membership, tell us how it's going and ultimately speak to customers about it from personal experience."
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